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A No-Sweat Guide to Promoting Your Small Business
By Ben Grossman on June 7, 2022

Last year, spending on digital ads increased by 35 percent from the previous year, according to the Wall Street Journal. Seeing as we’re already on track for another record in 2022, it's no...

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How a Loyalty Rewards Program Can Benefit Small Business
By Ben Grossman on May 9, 2022

You spend a lot of time and effort to get customers in the door. But what about getting them to come back? Turning a new customer into a repeat customer allows you to better leverage your...

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Six Ways to Improve Employee Satisfaction to Drive Small Business Growth
By Benjamin Grossman on April 18, 2022

As the so-called “Great Resignation” continues, business owners are growing worried about employee retention. Currently, 6 percent of workers are actively looking for new jobs according to...

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If You Want Massive Business Growth, Watch These Numbers
By Nico Ruggieri on April 6, 2022

When it comes to watching numbers, a lot of the business owners I talk with have the basics covered. They’re watching things like revenue, ad spend, conversion rate, and cost per sale....

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Pinpoint Launches Enhanced, Streamlined Point of Sale System
By Ben Grossman on March 31, 2022

Pinpoint Payments Inc. is excited to announce the launch of Peak POS, an enhanced, streamlined point of sale system that enables retail businesses to be more efficient, improve customer...

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How to Add & Test New Revenue Streams
By Ben Grossman on March 6, 2022

How to Add & Test New Revenue Streams Your business is going well, but sales have stabilized and the pace of growth has slowed down. It's time to add a new revenue stream. While that's a...

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What Business Owners Should Know About Accepting Credit Cards in 2022
By Ben Grossman on February 22, 2022

There are a few businesses out there that only accept cash, but the numbers are declining. Consumers prefer options. And businesses that accept credit card payments do better. One study...

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What is Frictionless Shopping and How is it Changing Buying Habits?
By Ben Grossman on February 10, 2022

COVID-19 added urgency to consumer shopping trends that were already starting to take hold. Today, frictionless shopping is changing buying habits both in-person and online, and businesses...

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How to Make the Most out of Your Payment Processing Solution
By Nico Ruggieri on January 31, 2022

I was talking the other day with a shop owner who has a robust local business that he’d like to make even bigger. His plan is to bring in more sales and have subcontractors make the...

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What Is a Direct Merchant Account, and How Is It Different than PayPal?
By Benjamin Grossman on January 26, 2022

If you've got an online business, you need a way to get paid. For most, that means being able to take credit and debit cards without a hassle. You have basically two options - a direct...

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