Regardless of the type of business you run, it’s always smart to sit down at the end of a year and vision cast for the days ahead. With the holidays in the rearview, you have some time to look at what’s happening in your industry and make a game plan.
In this guide, learn what’s in store for 2023 and how you can plan for these trends in your retail or ecommerce business.
Online sales have grown significantly as compared to retail over the last five years. Expect that to continue, but also to see a big change in retail—for the positive.
How is there room for growth in both? Well, one trend that sticks out is the stagnant growth of work from home employees. In America, about 30 percent of employees are now fully remote. Many experts thought it would climb, but that number has held steady for a year.
Routines for both online and retail shopping should lead to increases in both retail and digital shopping in 2023.
Short video content on TikTok, Instagram, and YouTube Shorts are dominating social media right now. More of this is around the corner in 2023, so having some sort of social media presence could be a smart move.
What’s more important about social media trends in 2023? Analytics and shifting guidelines for the apps that many people rely on for their businesses. Stay up to date on the social platforms you use most and make sure any changes being made won’t affect you.
To look forward, look behind you. We were having these same conversations last year, after all.
Here are some of the 2022 trends that could linger (or grow) in 2023:
Today, many people go straight to the source: Google reviews, Yelp, Yellow Pages, and even your Instagram or Facebook page to see what others are saying about your business. This was a trend before 2022, but has only grown in importance for business owners this year—and will continue to be a factor in 2023.
If these spaces show negative information, or (almost worse) no data at all, you are likely losing business without even realizing it. Use incentives with your customers to get a presence on these pages!
The beginning of a new year is the best time to set goals for each quarter and the year. As you create a vision and set goals for 2023, use these strategies to set up for success.
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