You’re active on social, sending out e-mails and blogging. Now what? How do you grow your audience and reach more people in 2021? It’s time for some new tactics. With a little creativity and a little strategy, you can pull these off and generate more revenue for your business.
Who doesn’t love a chance to win something? These incentives can significantly improve engagement, especially when you launch them on social media. Kewp them aligned with your brand, so they’ll have a greater impact and show off your business’s personality and values. Here are a few ideas:
Influencer marketing can be very effective. Research suggests that brands make $5.20 for every $1 spent on it. That’s a great return, but you want to do it right. Most influencer campaigns are on social media, with Instagram being the favorite profile.
To do this well, find an influencer respected by your audience. This person will carry more weight with your audience than a random celebrity. Work with the influencer to develop genuine and authentic posts and content. Options include short videos, visual posts, and even some written content such as a guest blog by the influencer.
While online events were around before the pandemic, they are now the norm. The key is to make it engaging and compelling to your audience. Nobody wants to sit through a PowerPoint presentation. Getting the topic right is the first step. Next, you need a respected and interesting guest or panel to facilitate the event.
Be sure to promote the event so people have time to mark their calendars. Make it as interactive as possible to hold interest. Also, ensure you have a good tech stack so you don’t have technical failures.
A great way to create buzz around your brand is to develop something exclusive. If there is a limit on a product, it’s more desirable and in demand. There are lots of options here. It could be a new take on an existing product that has a unique design or feature. You could also pre-launch a product that will be available on a larger scale down the road.
To get the word out, you could promote in a contest or with a social influencer. Make sure you have lots of social media posts about it and new content on your website. Follow up with those who received the product and capture some testimonials or reactions to keep adding to that buzz.
Live events are great, but offering in-demand content offers opportunities as well. Your company has expertise in its vertical, so why not share that with bite-size videos in a series of workshops? Share knowledge and education with your audience that's actionable for them and further set up your position as a thought leader in the industry.
These smart marketing ideas can get your brand noticed, which could translate to new, loyal customers. Try out these strategies, which require minimal investment, to see how they work. If you see a good return, then replicate that going forward for further success.