---
title: Guest Analysis | Pinpoint Payments | Payment Processing Solutions
description: Computers today can store, read, compare and draw conclusions from vast amounts of information — and they can do it really fast.
---

[Blog | Merchant Processing News: Pinpoint Payments ](https://www.pinpointpayments.com/blog)

# [Guest Analysis | Pinpoint Payments | Payment Processing Solutions](https://www.pinpointpayments.com/blog/guest-analysis-for-merchants-big-data-more-than-just-a-buzz-word)

 Written by [Benjamin Grossman](https://www.pinpointpayments.com/blog/author/benjamin-grossman) | Feb 19, 2016 5:00:00 AM

It can be easy to write off “big data” as an empty buzz word and the hype around it as a cynical marketing ploy, especially because the talk about big data often lacks an explanation of what it really is in real world terms. For a quick-and-dirty definition, this will do: Computers today can store, read, compare and draw conclusions from vast amounts of information — and they can do it really fast. But it’s not just more information and modern processor speeds that blow folks’ hair back when it comes to big data.

[Read the full story here.](http://www.electran.org/guest-analysis-for-merchants-big-data-more-than-just-a-buzz-word/)

[View full post](https://www.pinpointpayments.com/blog/guest-analysis-for-merchants-big-data-more-than-just-a-buzz-word)

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